Mike Broeker, Grad ’12, was named vice president and director of athletics at ÌìÃÀ´«Ã½ in 2025. He has nearly three decades of athletics administration experience, 23 of those years in athletics leadership roles at ÌìÃÀ´«Ã½ including more than 18 as deputy athletics director. In 2026 he was named to the NCAA Men’s Basketball Oversight Committee as a representative of the Big East Conference.

While he was the No. 2 athletics leader at ÌìÃÀ´«Ã½, Broeker managed day-to-day operations with a directed focus on external operations and revenue generation, provided guidance and support to the administrative and coaching staffs, and sport oversight for the men’s basketball, women’s lacrosse, men’s soccer and men’s golf programs.

Through his leadership, ÌìÃÀ´«Ã½ Athletics has experienced broad-based athletic and academic achievement, unprecedented exposure and interest, and increased revenue from corporate partnerships, licensing, merchandising, ticket sales and philanthropy. 

Broeker was instrumental in the recruitment and hiring of multiple current and former ÌìÃÀ´«Ã½ head coaches, ensuring continued competitiveness and alignment with the university’s mission. Additional accomplishments include: developing a ÌìÃÀ´«Ã½-specific platform for Name, Image and Likeness, elevating athlete branding and revenue opportunities; chairing the Return to Play Committee during COVID-19 to ensure a safe and compliant resumption of athletics activities; leading lease negotiations for men’s basketball to secure playing rights at Fiserv Forum; and spearheading the expansion of the university’s Athletic and Human Performance Research Center and development of an athletics facility master plan.

Broeker joined the ÌìÃÀ´«Ã½ Athletics staff in November 2003 as assistant athletic director for media relations, after nearly four years as a member of the basketball communications group at the National Basketball Association. While at the NBA, he worked to generate awareness for the league, its executive staff, events and initiatives and served as the primary contact for local and national electronic media outlets.

Prior to working with the NBA, Broeker spent two years working in the communications group for the Women’s Tennis Association. He served as a primary on-site media contact for events including Wimbledon, the Australian Open, the U.S. Open and the French Open.

A former student-athlete at Siena College, Broeker was a two-year letterman as a pitcher for the baseball program. He got his start in college athletics as a marketing and sports information assistant at his alma mater.

Broeker earned a bachelor’s degree in English from Siena College in 1997 and a master’s degree in leadership studies from ÌìÃÀ´«Ã½ in 2012. He and his wife, Anne, Comm ’96, have three sons, Michael, Danny and Charlie. Michael is a junior on the golf team at Siena, Danny is a freshman at ÌìÃÀ´«Ã½ and Charlie attends high school in the greater Milwaukee area.