Just as we choose different words to convey different messages and different verbal constructions to address different audiences, the typeface we use can have a profound effect on our messaging. Typography helps determines how our brand’s voice comes across to readers. Our three typefaces have been strategically chosen to ensure an appropriate tone for our messages.

Primary font

Tiempos

Tiempos is a modern serif typeface that’s contemporary and legible. This typeface is reserved for headlines and subheads. 

Secondary font

Figtree

Figtree is used for informational copy and subheads. 

Body copy font

Open Sans

We use Open Sans for body copy because it’s highly legible throughout print and digital applications. Open Sans has a friendly quality that makes our messages feel approachable. 

 

Obtaining fonts

Tiempos: ÌìÃÀ´«Ã½ has a limited number of licenses to use the Tiempos fonts. Priority is given to university-wide projects. However, you — or the department with which you're working — may purchase the Tiempos font from the designer, .

Open Sans: This is an open-source Google font and is available as a .

Figtree: This is an open-source Google font and is available as a .